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Sales and Marketing
From WikiEducator
| Course Blog |
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Sales and Marketing Course Blog |
The ability to sell and market products and services in combination with excellent customer service is the mainstay of this course. These skills are valued any industry, thus providing you with an opportunity to develop very employable skills.
Contents |
Learning Objectives
1. Initiate and complete the process of buying and selling accommodation
2. Produce a spreadsheet for organisational use
3. Apply and service marketing and selling technques in a tourism context
4. Identifying and initiating excellent customer service practice
5. Analysing the process involved with marketing a destination
Learning support
- Otago Polytechnic offers learning support and assessment services through the Sales and Marketing weblog
- Peopled enroled with Otago Polytechnic as students of this course have access to learning support services such as the libraries, the Community Learning Centres, regular contact with learning facilitators and lecturers, assessment services and certification.
Course Schedule
Information about this course schedule and how it is to be used
Orientation and introductions
Here is some into text about the topic
To do
1. What is it the person needs to do, step by step, or task by task
2. Now complete this activity sheet
3. Example: Now watch this video (link)
4. Another activity sheet?
extra resources
- Here are a list of extra resources that might assist in this topic generally
- a reading
- an audio recording
- a blog
- a video
Business Travel
Into text
To do
1. to do
2. to do
3. to do
Resources
- links
- books
- media
Selling
Into text
To do
1. Lets take a look at the kind of products you may be asked to sell: Activity on the tourism products
2. to do
3. to do
Resources
- links
- books
- media
Accommodation
Into text
To do
1. to do
2. to do
3. to do
Resources
- links
- books
- media
Marketing a Destination
This course takes a look at how Regional Tourism Organisations (RTO's) - in this case Tourism Queenstown markets the resort of Queenstown, both domestically and internationally. To fully understand the RTO role however we must also look at the role and strategy of New Zealand's National Tourism Organisation, (Tourism New Zealand) in the marketing process
To do
1. Today we will begin looking at the process of marketing - in particular an introduction to the 8 basic concepts of marketing, (slideshare) we will be applying to our destination of choice, the resort of Queenstown (video).
- To start, lets take a look at some destinations http://blip.tv/file/167862/ What did you think? Looks amazing doesn't it. Now its your turn - but I don't expect you to create a video like that rather one like this http://blip.tv/file/319901/. You need to pair up and create your own script and video for any destination of your choice. Maximum time for video 2-minutes. Be as creative as you like! While we are on the subject of Paris enjoy these photos which I took when I visited last July. http://www.flickr.com/photos/30233330@N03/sets/72157607134681578/
2. to do
3. to do
Resources
- links
- books
- media
Assignments
The following assignments and assessment activities are used to gauge students understanding and application of the concepts of sales and marketing:
Scenario
Business Travel
Selling
Reservations
Marketing a destination
Resources
